Does Your Eye Candy Leads to More Sales?

Tuesday, October 06

The business of marketing luxury real estate on the Internet and in print is all about capturing and holding the attention of your target market. Stunning photography of your luxury listings is like eye candy. It leads to more sales and can also help you gain more market ...

Prepare to Reset Your Expectation for Luxury Real Estate Web Design

Friday, September 18

We are excited to announce a major breakthrough in luxury real estate web design that represents 2 years of research and development. To be competitive in marketing multimillion dollar homes you need an extraordinary presentation that features total page-width slide ...

Tune in to the Psychographics of Your Market or Go Out of Business!

Monday, July 27

When crafting your personal or company brand and your marketing it is of paramount importance that you take time to understand the demographics (age and income) as well as the psychographics (Interests, activities, opinions and lifestyles) of your ...

How Do You Respond to Competition, Whine or Win?

Monday, June 29

What will be your response when competition shows up in your luxury real estate marketplace? Do you take it as an opportunity to sharpen your focus and confirm your competitive edge, which would be a win for you? Or, do you complain and embark on...

Do You Know Where The Bones Are Buried

Thursday, May 21

If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried....

Are You In It to Win It?

Monday, April 20

Your CompetitionWhy on earth are you in the game of luxury real estate marketing if you are not in it to win it? Sure, there are plenty of agents who just want to eek out a living. But, they are missing out on all of the fun because they do not know...