How To Navigate Market Uncertainty

I have come to learn as a real estate investor that perseverance is a trait that all investor must have. It is fairly simplistic to start out with a dream and believe that it is possible. This premise of faith is the foundation of every self-employed, self-managed individual, but what do you do when you’re tested, when everything you believe, everything you planned and everything you thought would happen did not materialize? What happens when the business plan you worked on for months and years have lead you to debt, confusions, and doubt? What do you say to yourself in these critical moments of vulnerability when you ask yourself; “WHAT DO I DO NOW”? Everyone face this fork in the road but those who accomplish that which they set out to do must defeat their biggest enemy “UNCERTAINTY”.

Prior to the housing market collapse, many investors were confident there were major opportunities in real estate. We all believed that with a little money and the right property there is large sums of money at the end of the flipping rainbow. There was little fear of losing everything, because market conditions were right. Many unqualified people were able to invest in real estate because there was an extremely low barrier to entry. People who never had a desire to invest in real estate were trying it. Television networks became large sponsors of many programs glamorizing the potential profits on each deal. The life of a real estate investor was great, until “UNCERTAINTY”. This word can make great men quiver and fail; this word can turn faith into doubt; and strength into weakness. The greatest enemy of uncertainty is perseverance. Perseverance starts with purpose, if succeeding as a real estate investor is your dream, you must know why you have a passion for property. The business plan of your life should start with 3 letters W-H-Y. If you can answer the question, why do I want to be a real estate investor and you can strategically build a business plan from the “WHY”, then you will be able to face any obstacle and persevere.

There are many investors that navigated the turbulent times of the bubble but there are many more that gave up, the difference from those that continued on the journey and those that did not was the desire to persevere. Every investor should use “UNCERTAINTY” as a tool for becoming more strategic.