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Posted about 10 years ago

Warning: 5 Keys Points Wholesalers Must Tell A Seller

5 Keys Points Wholesalers Must Tell A Seller

When Gloria and Frank Emendez had to relocate because Gloria received news of an unexpected job transfer they had to sell their house fast. They ran the numbers and discovered that the small amount of equity they built up during the few years of homeownership would be eliminated in agent fees and commissions. Instead they chose a non-traditional approach to selling their home and it saved thousands. Many homeowners find themselves in similar positions; maybe it’s not a job transfer but need to relocate to be closer to family, or maybe a couple is facing a divorce, There are numerous reasons why a homeowner may need to sell their house fast while still making money from the sell. These 5 Key points must be told to your seller to close a deal.

Sell Your House without a Realtor

Saving money is a priority when selling a house. Fees can add up extremely fast and wipe out the equity that you may depend upon to transition to your new home. By selling your property without a Realtor is a sure way to save 6% of the house’s sale price. Although a Realtor can put your house in front of a lot of buyers, this does not constitute the right buyers viewing your property. The longer your house sits on the market the more you are at a disadvantage of getting the asking price you are looking for thus another loss in thousands. Work to let them know that an agent is not the answer. This all most homeowner know as the answer to selling their property, give them alternative solutions.

Price Your House Right

Finding the value of your home is not as easy as it seems however there are hundreds of thousands of homeowners that use the “For Sale By Owner” FSBO approach to get their house sold. As a wholesaler you must know the market value of the property. Many homeowners error in the way of their emotions and find it difficult to move knowing they have raised their kids in the house, or remembering the numerous repairs that have been done making the home fit for their family. Many families struggle with this reality. By helping them put their emotions aside you will be able to set a the price that work for both parties. This is a challenge for many homeowners that sell their home independently. Being realistic and pricing the house right is one of the biggest difficulties people have. Listing the price too aggressively will certainly have the house sitting and the longer the house sits the more money is being lost. This must be addressed with the seller that is trying to hold out for the big deal, you have to know your market!

Sell As-Is

Sellers often believe that a house need to be in move-in-ready condition, or without repairs, to find a buyer. You have to get them to understand that no problem or repair is too difficult for you as the buyer. Although it is great to have a house that is in pristine condition, but if you do not have the money to make the repairs it is ok to sell the property "AS-IS", and still make money on the sell. I normally let them know that there are many people that are not afraid to buy homes that need a little work. Actually a lot of people enjoy these properties because it can be customized to the new buyers’ liking. Work to minimize some of their concerns about making repairs, but point out the importance of the repairs when negotiating price.

Sweeten the Deal

Another way to make the deal more attractive to buyers is to offer terms that may sweeten the pot. For example, providing concessions to pay closing cost will help you be more attractive to potential sellers. Sellers are looking for the best deal and you need to be willing to offer things that will grab the sellers attention.

Not Taking the First Fast Offer

A seller’s confidence can shoots through the roof when they receive a good offer within the first few days. Although the offer is not great, by receiving a quick offer can be misleading to the seller. Normally the first offer is the best offer as long as it’s competitive. Sellers tend to want to hold out and think a bigger fish is coming. This is a huge mistake that can lead to their house sitting on the market for months and thousands of dollars lost. Reaffirm with them that they do not want to let this offer get away. Be nonchalant when they want to entertain other offers and let them know that you have many other properties to visit and other owners in a similar situation. Work on their fear of loosing out on a great offer.

5 keys points can help a sellers save thousands, and find piece of mind. So do your homework and do not be afraid to follow up on all leads.


Comments (1)

  1. straight to the point. I will make sure to keep those tools handy. Thanks