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Posted about 9 years ago

Marketing Foundation Complete, On the runway, prep for takeoff!

There are so many things to do as a new investor.  I am a firm believer in documentation, so my Marketing Foundation had to be completed.  Now that my brand is established, the marketing campaigns, collecting contacts, and setting process and direction for my new company. 

I am taking courses specific to marketing and wholesaling, and will be going to 6 days of seminar on these topics in March.  My marketing campaigns will go live during that process.  We have our phone set up now, and if we let it go to Voice Mail, we get a transcribed message.  So I need to get the Voice Mail message well thought out to get as much information from people as possible.  I have lead sheets for many roles now, and am working on elevator speeches for each role (sellers don't want to hear about profits, but realtors do want to hear about commissions, etc.).  I may make a video delivering each of the speeches - just to get feedback.

I should be in position to be getting leads in my pipeline, and start making 10 to 20 offers per week by the last week of March 2015.  My plan is to have repetitive process, be the technician for a few months, then hire someone to do that, following the process I develop.  That will free me up to work on the more important parts of the business, like new marketing strategies, closing on accepted offers, assigning contracts, and eventually making process about all that too.  By this time next week I should be doing one wholesale deal each week (26 offers approximately = 1 deal), so, 52 deals in 2016, not counting one or two that we keep ourselves for rehab learning.

Right now I have 6 family members as "members" in our LLC.  4 of them are actively working with me, a my lead, so I need to make them productive.  My wife wants to do the flips - and I think she will do a fine job at it.  My Granddaughter will help with the marketing, any help there is a bonus.  My oldest daughter helps in many areas of the business, but needs guidance in this business (like me).  My Youngest daughter is hot after my bonus offer for every lead any one of them bring into the business, follows through to a profitable end - a percentage that would motivate anyone.

I have talked to my CPA, she thinks I am crazy, but gives good advice.  She gave me the name of a bookkeeping firm and one of their bookkeepers will likely be our first part time employee.  I see that Costco has a pretty good deal on QuickBooks, cheaper than if you buy it direct from QuickBooks. 

Other areas that will be bonuses to me are systems that provided databases of current information, that you pay by the month for subscriptions.  When I have some time, I will evaluate some of them and see how they can be used to put leads into our pipeline.  There are so many things to do as a new investor.


Comments (1)

  1. good luck!  Keep us posted!