Real Estate Investing: Marketing, SEO And Real Estate Investor Websites

Having a real estate investor website that actually runs your business is necessary to increase efficiency and close more deals.

 Whenever possible, if you can employ a website that actively seeks and attracts more business for you, you end up closing more deals and making more profits.

 Today we'll look at important elements that must form successful marketing for your website.  Otherwise your website would lack that extra push that delivers more deals to you.

1)    Search Engine Optimization
 Search engine optimization (SEO) is meant to put your website in a favorable position in the search results.

 When people are looking to buy or sell their houses, or even looking for other services, they start their search on the internet.  If your website is among the first that they find, then it actively attracts more business for you.

 This means that when you buy your website, it must be delivered already fully optimized for search engines.
 A web page with relevant content needs to have the page title and description matching the content.

 So  for the website to attract business for you, it must allow full control of

i)    Meta tags - this includes the title, description and keywords for each page
ii)    Content - you must control all the content without limitations.  It is also necessary to be able to create new pages freely. This allows you  to customize your website as you need.

Back links:
 Websites that have a  lot of back links are considered more popular by the search engines and are therefore ranked higher.

 Recently, it has become more and more important to monitor the back links to your website.  Google webmaster tools now has tools for you to control this process.

 When hiring SEO companies, you must make sure they understand how to build your back links more carefully so you don't end up being penalized instead of rising in search results.

2)    Social media
 Almost everyone today is links to social media.  You must get a website that is integrated with social media  such as Facebook, LinkedIn, Google Plus, Twitter and others.

 People end up recommending your website and properties to more people. This means you sell your properties faster, attract more motivated sellers and more business in general.

3)    Speaking models
 You must capture the attention of a website visitor within 20 seconds or you lose them for ever.

 A speaking model on your website commands instant attention and dramatically increases conversion  - you better make sure you do not miss this crucial element on your website.

4)    Squeeze pages
Squeeze pages or landing pages  are extremely critical to successful marketing on the internet. A squeeze page promises a helpful gift, such as an E-book, in exchange for contact information.

This means they join your mailing list before they can receive the E-book, and you can market to them multiple times as is necessary to convert them to closed deals.

5)    Autoresponders
Wouldn't you love  your website attracting leads automatically and following up with them to convert them to close deals?

Automation capability is extremely important in today's marketing.  Your website must come fully equipped with pre-loaded marketing messages for different types of leads, such as motivated sellers, house buyers, potential private money investors and so on.

 You must of course be able to create your own messages as you wish without limitations.

6)    Buyers lists
A buyers list is crucial for you to sell properties fast.  Your website must have pre-built buyers lists, and the  capability to allow potential buyers to join your buyers list as they view the properties you have for sale.

In order to close more deals while spending less time, money and effort, you must have a website that is fully equipped with numerous features, designs and adaptability to run a successful real estate investing business. Check this post highlights crucial features that allow a presence online as well as increase productivity and efficiency of real estate investing.