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Posted about 9 years ago

5 Reasons I'm Interested In CoWorking Properties As A Niche

It happened about 5 years ago.

I was doing a TV show with another guest who told me she bought a New Jersey building and rented out the apartment to entrepreneurs. She had a waiting list of tenants, zero vacancies and automated rent payments.

As a frequent user of cowork spaces, I’ve always been intrigued by the concept. I was recently a member of CoWork Tampa, where I shared the space with a variety of businesses from a barbershop to a tech-startup. 

Generally, tenants, or coworkers, pay monthly for a desk, or their own private room/office for as low as $50 or has much as $500/month.  Coworking is still very new, but all the rage in NYC, Austin, Detroit, and San Francisco where the technology industry is booming, bringing more jobs and people with tech skills to the area, who need a place to work or live. Then, there are programmers and IT professionals who work from home and have outdone their time at the local coffee shop. 

Here’s what's interesting about running a property as a coworking space:

1) Invest in the community

Investing in a property in an up and coming neighborhood may offer tax benefits and can give the businesses in the area a boost in traffic during lunch hours. It gives a ‘hood a cool factor, too. Check these out in the Gowanus one of the toughest nabes in NYC years ago.

2) Recurring monthly payments

Tenants pay monthly by credit card. Few are willing to cancel as long as they have work. Like a gym, it’s “hard” to cancel without the guilt.

3) Booming Tech Industry in Tampa/St Pete

The Tampa/St Pete, FL has experienced a huge technology boom with the increase of tech startups, incubators, and accelerator programs like Tampa Bay Wave in the last few years. These professionals and founders need a place to live, work, that’s affordable and easy commute.

4) Multiple Income Streams

In a traditional property, when one tenant leaves you're cash flow is stuck until your next find.  In co-working, you have let's say, 49 tenants left who keep the money coming.  Besides the rent, there can be other services padded into a cowork property such as mail-services, print/copy services, workshops and events.

5) It's Fun

If done right, it can be a way to network and meet movers and shakers in the community.

I’m still researching this as I restart my REI journey. Not sure where I’ll end up eventually, but rentals are definitely on my radar. Coworking does take a bit longer than average to break even, and has unique marketing needs, amongst a few other challenges.  But may be worth keeping an eye on.



Comments (21)

  1. Looking at 3-4 bedroom houses, these would be perfect to make into a live/work space and pay for itself.


  2. Daniel, I didnt sign a lease to join my coworking space.  I just subscribed online.  There are some basic rules--no loud noise, yada yada.  But it essentially works like a gym membership in many places.


  3. I must share one story though. A friend of mine started a coworking space in Cassleberry (a section of Atlanta). She was from the Bay area and felt the area needed one that targeted people of color. The intent was great, but unfortunately it did not work out. She closed within a year. Most people wanted to host free events or try to barter. In contrast I had another friend who opened one in Duluth, GA. It remained open for a few years and she recently sold it. it did well, mostly because the area was going through growth. So the key is to make sure you pick the right area for the right reasons. If your target market isn't interested, much like with any business, you'll fail.

    1. Yes the failure rate is like with a lot of things. That's why alot of them start online, via meetup, accelerators, or other groups. It's important to have vested, interest early on, and some marketing/publicity to keep things sexy. Alot of coworking spaces have waiting lists, especially in large cities where space is limited or small cities with a bustling growth industry like TECH, this also works for creative artists.

  4. I must share one story though. A friend of mine started a coworking space in Cassleberry (a section of Atlanta). She was from the Bay area and felt the area needed one that targeted people of color. The intent was great, but unfortunately it did not work out. She closed within a year. Most people wanted to host free events or try to barter. In contrast I had another friend who opened one in Duluth, GA. It remained open for a few years and she recently sold it. it did well, mostly because the area was going through growth. So the key is to make sure you pick the right area for the right reasons. If your target market isn't interested, much like with any business, you'll fail.

  5. Coworking spaces are exploding. Silicon Valley initially had the setups where several entrepreneurs would move into a house together for 3 months to participate in an accelerator program. It has evolved to now where some companies (including venture capital firms) will invest in a multiunit property and allow the participating companies to rent units as teams. 

    So there are opportunities for both co-working spaces and co-living spaces. I believe there was talk about building something like this in Atlanta. Down the line (very long term) I'd love to get into something like this for the real estate investment opportunity and the opportunity to invest in companies.

    Thanks for sharing @Mary Ann


    1. You are welcome!


  6. There's at least one co-working space in my work building.

    It's always packed and full of young folks. A lot of students that need to get away from dorm distractions, writers, freelancers, etc.

    There is a coffee/espresso bar in there, vending machines. Really cool industrial vibe (that is the vibe of my entire work building also).

    Interesting business model, indeed!


    1. yes it is!


      1. Any chance anyone has a sample co-working lease handy? I'd like to see what conditions apply. Thanks for the article.


  7. @Mary AnnI think you're on to something. I've looked over some numbers as a co-working business tried to buy a new building. I took a close look at their model. Very exciting business model.


    1. Yes, it is, and it's young enough to break into it and make new rules.  What appeals to me most is that is a subscription based business model where most transactions are credit card or direct debit, it's a clean payment process to collect rent which cuts down on late rent or arrears. In the right location, there will always be a waiting list for members.


  8. @Mary Ann Great blog post. I too find the co-working model very intriguing. There is a company I frequent when I am in Cleveland called CUBE and then there are a few in Atlanta. I am going to be in Austin soon and am looking forward to checking out their co-working spaces. I am interested in doing some Commercial pretty soon this maybe a niche I pursue.


    1. Keep me posted on how it goes for you.  I heard of a really successful one that started on meetup.  He treated it like a business.  Members bonded over meals and coworking at each other's homes.  The guy who ran the meetup decided to get a house for everyone to work in, the meetup members prepaid for the monthly space, he collected the funds, and he used those funds to buy his first property. So, on day one the desks were packed, and since it looked successful, it attracted more members for more income.  I'm sure there are some details there Im missing, but the story is online somewhere.


  9. We have several "incubators" around here - some since the 1980s - where multiple, typically startup or home-based businesses, rent shared office space and services (mailbox, facsimile, photocopying/printing, video conferencing, etc).

    This sounds remarkably similar ...and I am not getting how co-working is different


    1. Here is a great article that really breaks it down probably better than I can, since coworking is VERY new, incubators have been around--http://venturebeat.com/2012/04/11/co-working-spaces/

    2. There are a few differences. For instance, most incubators are FREE but take equity in the company, whereas in a cowork space, no equity is needed, you just pay monthly rent. Incubators also provide guidance for your business, whereas coworking is more independent, there is no official guidance unless you pay for it. There are some other differences that DEPEND on the set up of each incubator or coworking space.


      1. The two incubators with which I have been involved do not take equity.  Once was government sponsored, the other private.  They both operated very much like the co-work model you, and the article, describe.

        One of these is still operational (25 years later).

        Thanks for the article BTW.


  10. @ARH ELAINEthanks! It's a very new niche with lots of potential for the right person, looking at all options.


  11. That's a fresh new perspective ! AWESOME!