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Posted almost 9 years ago

​Three Reasons Direct Mail is Alive and Well

Three Reasons Direct Mail is Alive and Well

As technology has become more prevalent many investors have asked themselves whether direct mail really has a place in active marketing campaigns. The answer is yes, it’s just as effective as it ever has been for contacting and generating potential customers, used discerningly direct mail makes a very beneficial addition to your marketing campaigns.

ONE. Consumers Do Respond

I hear often that marketers think their piece will go straight to the trash, but statistics show this isn’t true. Homeowners respond quickly on direct mail that is relevant and timely compared to lower response rates from email and cold calling, though both effective as well.

TWO. Direct Mail Drives Traffic To Your Web Site

Direct mail does drive traffic to your web site if done right. Be sure to include your web site address and have a way to capture leads from the site and you will find that your mail piece will steer visitors to your web site.

Homeowners will keep the direct mail piece almost like a business card and when they need to act will pull it out and contact you.

Three. Consistency Is Key

Homeowners will want and need to see a consistent marketing strategy across all platforms. Direct mail is an effective option for investors who want to boost their marketing strategy, but it’s important to have the right piece in place. test, test and then test some more to find the right marketing materials that produce the results you desire.

Millennial's and senior citizens alike respond to direct mail so there is no need to segment by age for a mailing campaign. Timely and relevant information is the key.

Direct mail should not be your only marketing strategy and you will want to incorporate calling, emailing, texting and PPC as well, but you may find that direct mail marketing will become the cornerstone in regards to your marketing efforts.


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