How Our Prehistoric Ancestors Are KILLING Our Businesses Today…

As a real estate investor, you face a daily onslaught of actions to take and decisions to make on your way to achieving your goals.

Some of the time we can navigate those actions and decisions, but most of the time they end up overwhelming us and even stopping us dead in our tracks. And the result? We’re held back from getting where we want to go.

It’s not REALLY the action itself or the decision itself. It’s not REALLY the procrastination. It’s not REALLY that we are jumping to the next big opportunity and leaving the old one behind.

It’s really because we want things to be easy.

I blame our ancient ancestors.

Humans want things to be easy. It’s a survival mechanism. We domesticated animals and learned to plant crops because those things are easier for survival than trying to hunt food and forage every day. Encoded in our DNA is the desire to try and make things a little easier… not because we’re lazy (well, not really) but because we’re just trying to survive.

But that same survival mechanism is KILLING your investing business. The reason is: investing can be easy once you get it, once you build the systems, once you develop your own skills, once you put your team in place, once you build your buyers list. But you have to sometimes roll up your sleeves and work hard to put those things in place BEFORE it gets easier.

I meet a lot of people who want to be investors and they instantly want to skyrocket to become big players with a huge team and massive systems in place… but they don’t realize that they have to take steps 1 through 9 before getting to step 10.

And what are steps 1 through 9? Things like: figuring out what kind of investing you want to do (and don’t want to do), who you’ll work with, and even how to pick up the phone and make an offer.

To give a specific example: I think you should absolutely have a team in place, but I think you should also have first sat down and done the deals yourself. After all, how will you know what to expect of your team if you haven’t first done the work yourself?

Even once you have all the pieces in place and you get to that higher level, you’re still going to find that it’s not easy, it’s just a different kind of hard.

And as you take action every day and try to make good decisions for your business, I want you to remember this: it’s often the challenging way that is the right way. All too often we try to make things easier, look for the short-cut, and get to the front of the line faster. But every successful person I’ve ever met (in every single industry) didn’t use a short-cut… they were the ones who got up early, put in the hours, and were still up late, even when everyone else had called it a day.