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Posted over 14 years ago

10 Dynamite Proven Techniques You Can Implement Now To Find Buyers

10 Dynamite Proven Techniques You Can Implement Right Now
That Will Almost Guarantee To Find Buyers or Investors
Even Before You Ever Have a Property To Sell.

Recently, I’ve been asked by many of the investors I am working with about how to find buyers and other investors for wholesale and short sales properties.
There are many ways I have personally searched for my buyers and in addition, have researched through other wholesale and short sale investors their most effective way of marketing for their buyers.
These are some of the most effective marketing methods I have used and my fellow investors have used to find buyers.

Real Estate Agents

Let start here since I am a Real Estate Agent as well as an Investor.  Many agents probably have buyers that are looking for these super deals but will they want to share their valuable buyers with you.  The answer is maybe.  They are definitely not going to turn over their buyers to you to purchase one of your homes.  However, they might offer to sell your home for a fee.  I said fee not commission.  If the deal is good for their buyer they will probably ask for some type of fee from you for selling your property.  This fee could range between 10% - 20% of your profit or even could be a flat 2% to 3% of the sale price.  This could cause these real estate agents to keep on coming back to you for more properties to sell.  Remember, it always has to be a win win or no deal.

Signs On The Corners

“WE BUY HOUSES”.  As your driving around I’m sure you all have seen them.  If you haven’t get a pair of good glasses because they are hard to miss.  Every time you see one write the number down and call the number on the sign.  Have a serious of questions to ask them about the type of property they are looking for.  What type of percentage of Fair Market Value they are typically paying and if there is a particular area of town they are interested in targeting to purchase these homes.
You might even wind up doing a few deals with them if they are serious investors.

Your Own Signs

Now, since we’re on the subject of signs how about your own signs.  In many municipalities right now they are hard on leaving these signs up as there have been too many investors putting up signs all over like the “We Buy Houses” signs mentioned above.  However, if you purchase yellow corrugated signs and hand write out the message on them you can leave them up on corners where there  are traffic lights or stop signs with lots of traffic preferably with no other signs available.  These signs work.  The municipality you have erected them in will probably pick them up but until they get there you might just get 3, 4 or more calls from investors to add to your data base. 
I have used this type of signage in the past to sell homes and have picked up investors for my properties.  Here’s what the sign should say:


For Sale
Investor Special
Quiet Street Needs TLC
Call Free Info Hot Line
800-000-0000 Ext 0000

Yes, you will need an 800 number to use this type of marketing but,  it is effective and it does work.

The best time to put up these signs is on Thursday late afternoon and hope they stay up through the weekend.
Or, put them up on Friday evening just before everyone is coming home from work and usually they will stay up through Saturday or Sunday.

Newspaper Ads

Now, we know that 85% to 90% of buyers are looking on line for homes.  Especially,  first time buyers.  Most of these buyers are doing their searches and do not want to be bothered by owners and or sales people until they are ready to get serious.  Serious means,  actually going inside of the properties to take a good close look at what they have been looking at on line.
However, these ad when place in the newspapers usually do appear on line on the newspapers website where many of these buyers use as one of their main sources for their search.  Investors will also be looking at these ads and if you are a good ad writer and can capture their attention in the ad you will be adding a few more name to you buyer data base.

Rental Ads

Check your local news papers or their on line website for rental ads.  These are usually landlords (investors) that have properties and are trying to rent them.  First, they may be a good source for obtaining properties to purchase .  Second, they may be looking to purchase more homes to add to their rental property inventory.

Birddogs

A birddog is someone who is paid to watch for properties that you can do deals on.  These same Birddogs can also be used to watch for investors or buyers that are looking for properties.  Properly taken care of they can and will find you buyers and people that they meet that are looking to get into real estate investing.

Dumpsters In Driveways

As your driving the neighborhoods searching for properties you will come across a home with a dumpster in front or in the driveway.  This could mean that an investor has taken over this house and is rehabbing it.  They are out to get the home in shape quickly and turn it for a profit.  That means they will be looking for another  home soon to invest in so it would be wise to stop and find out who they are, get their name, phone number and hopefully an e-mail address so you can contact them with one of your own properties.

Your Top 20 Bank Owned and Short Sale Properties

This is where you can get creative with your marketing.  All you need to do is get a list of 20 REO and Short Sale Properties from your favorite Real Estate Agent.  Your next step is to advertise this list on your website if you have one or in the local news paper.  Here’s what to say, Free list of the Top 20 Bank Owned & Short Sale Properties in the Lincoln Heights Area.  Call or go to my website. www.topinvestorxx.com.  This will get them to your site where you can have them opt in for the list and leave their name, telephone # and e-mail address.  Same goes if they call you.  Ask them for their name and address so you can send the list to them.

Craigslist.com

I love Craigslist.com.  It’s free and many buyers are going to it right now to find properties.  Again, if you get creative with your ads you will attract buyers and investors.  Craigslist is a good place to advertise your top 20 homes or use the same type of ad on Craigslist we used for the yellow signs above.  Again, the use of 800 numbers is great as it is easy for these buyers to get info without getting sold when they call.

REIA’s (Real Estate Investment Associations)

If you’re not attending your local REIA then you’re missing out on some great education and networking possibilities with other investors and buyers.  Not only are they excellent to further your knowledge about investing in real estate but the networking is endless and is a great source for advertising your properties or just looking for other investors that would be waiting for you to call them with a great property.  If your area does not have an REIA it would be to your advantage to start one as then, you would be gathering all the names of the local investors and having them at your finger tips.  Remember, these investors that attend these REIA meetings are seasoned so you need to know what you’re talking about and know what type of properties they are looking for.  Do your homework.

There are probably many other avenues to market for buyers.  Any one of these mentioned here should be able to get you started on your long road to successful real estate investing.

Remember… your trying to fill up your funnel (data base) and if you don’t have one right now you can put these buyers in Outlook, card index file or use excel to store their names and telephone numbers.  I personally use ACT by SAGA.  However, I’m sure that there are a few other data base programs out there that are less expensive.

Good Hunting.

 

 


Comments (7)

  1. Hello Bill Kabat, Its so nice of you that you have shared these nice tips here. I am also working for few years in Real Estate in Miami Beach and I will definitely keep these techniques in my mind when I will looking for the buyers. I will also looking forward more from you on this big real estate network.


  2. The sign thing works for not only your buyers list, but your sellers list as well. Those buyers will be sellers at one point, and if they bought right they will discount the sale to you for repeat business. Just like they can buy your homes at the right price and do repeat business with you.


  3. I will be waiting for your great ideas :)


  4. Thanks Tony and good luck to you in your quest. Keep watching as I will be adding more post soon.


  5. Thanks for sharing such nice tips here. As I am also working also in the real estate industry so this post seems very useful for me and I am very sure that this will also be as useful to other visitors who are in this industry. The time is not very good for all the business and real estate is not different but still we must try to get more and more buyers. I am <a href="http://www.myfreehomeguide.com/">Brea California Real Estate</a> Agent and I will definitely follow your great tips in my are too.


  6. Thanks. I've been working with investors from the Rich Dad Poor Dad program and Jeff Kaller's short sales programs. After all the classes they all asked where do you find the buyers. So, I decided to put the list together with the information I have used in the past.


  7. Having a strong list is of the utmost importance to any investor, Bill. This is a great list of ways to build that list. Nicely done.