What Is Your Direct Mail Success Rate?
Is direct mail a thing of the past? We're letting you in on our direct mail stats and secrets and letting you know exactly how many leads we generate via direct mailers!
Depending on what type of mailing campaign you’re doing the numbers will differ. But for every 150-200 pieces we send out, we typically get 1 lead and we try to do about 1,000 a month for each category. So that generates a few leads for us each month!
We mail out once a month and try to do a run rate of about 12 months because sometimes it can take up to five months and until you’re in front of these people on a regular basis before they pick up the phone and become a lead.
Im curious to know what your stats are for your direct mail campaigns!