The Two-Step Marketing Funnel
Marketing funnels are one of the most effective sales processes for businesses. This two-step marketing funnel is a simple way to gain traffic to your business and get more customers in no time.
The first step is to collect potential customers' information by offering something for free through an opt-in page on your website or even Facebook. The free offer doesn't have to be an object; it can be something as simple as a free informational video or article.
The second step is to follow up with the potential customer through phone or email until he or she is ready to purchase your product or service.