Welcome to the Adventure!

Welcome everyone!! I am so grateful to Joshua Dorkin and everyone here at BP for creating a space for positive, like minded people to share ideas.  Here in my little corner of the BP universe, I will be chronicling the creation of my business from the ground up.  

I try not to dwell in the past, but as I am new here, I think a bit of back story is in order. I graduated college a few years ago with a degree in audio engineering, and I have been working in that field ever since.  I'm not really sure how I developed an interest in real estate, but once I got bitten by the bug, I haven't looked back.  I've always been passionate about achieving financial independence, and I know that RE is a proven strategy for long term wealth building.  I guess it was hearing about the housing market in the last couple of years that got me thinking: 'With all this devalued property out there, smart people are going to get very rich during this recession'  I want to be one of the smart people!

So on to the present (the only time that matters): I am knee deep in the process of building a REI business focused on wholesaling. Here for the scrutiny of this great community is my plan in (very) broad strokes: 

I will be using direct mail to market to both sellers and buyers using marketing pieces culled from of a couple of the gurus' materials.  I have tested these pieces and found them to be highly effective.  The mail will direct sellers to a hotline with a recorded message, and buyers to a hotline and a lead capture website. (I am looking into SEO and internet marketing in general, to make the buyers and sellers site generate leads instead of just capturing them, but that's for another post).  In addition,  I will be placing bandit signs for both buyers and sellers.  

Seller leads that fit the criteria will get a cash offer and 'terms' offer (lease option/sub2).  My primary exit strategy will be assignment to cash buyers.

So that's it for now--I should have the websites up and the voicemail system running today so the first round of mail will be going out tomorrow.  I'll update when I have leads coming in!