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Marc Brenner
Marc Brenner Real Estate
Marc Brenner
Marc Brenner Real Estate
I.P.S. - Investment Property Specialist The majority of my Real Estate business is focused on servicing the needs of Investors. I understand the perspectives and unique needs of Real Estate Investors and therefore can offer the following value propositions typical agents cannot: 1) I speak "Income". The qualities that make a property attractive to an investor are very different from the qualities that residential home buyers look for. I understand the key performance indicators investors use to evaluate a potential deal. Whether it's the Cap Rate, GRM, Cash on Cash Return, GSI, NOI, Cash flow, the 1% rule or managing the time-frame to qualify your 1031 exchanges - I speak your language! 2) Personal Investment Philosophy. Good agents will help you manage the nuts and bolts of a transaction. Great agents will work to understand your personal investment philosophy and help you achieve your long-term investment goals. What types of investments will you pursue? How will you finance? Will you self-manage? What class neighborhoods are you comfortable investing in? What is your long term goal for how these investments will perform? And if you haven't created this philosophy for yourself yet, I can help with that as well. 3) Market Knowledge. How familiar are you with the neighborhoods you’re looking to invest in? Do you know how good the schools are? What the crime rate is? Unemployment rate? Appreciation forecast? What your tenant profile for that area is likely to be? What developments are planned for that area and how they will impact the market? I go out of my way to stay current on all of these trends in the Metro Atlanta area. 3) Finding deals. My knowledge of the Metro Atlanta area give me an advantage in identifying potential deals when I see them. I’m able to leverage the MLS to automatically email me as soon as properties are listed in certain areas at prices which make it a candidate for a potential deal. Additionally, I have relationships with competent wholesalers who won’t waste your time with daisy-chained deals, absurd ARV’s, or unreasonable asking prices. 4) Getting the deals. Good deals don’t last long, especially in this market. A good agent will ensure you have your ducks in a row to be able to make an offer as soon you find a good deal. I have no qualms about putting in low-ball offers. In fact - I encourage it! Great deals aren’t found- they’re made. You will likely need to put offers on multiple properties before you get one accepted at terms that will make it a great investment property for you. I can help you do that. 5) Available, Fast, and Professional. Time is of the essence way more so in investment property purchases than in residential purchases. I’m always available to my clients. I respond quickly and I work fast, whether it’s filling out offers or analyzing deals - you won’t miss out on a deal waiting on me to respond. Because of the low bar to entry, there are a LOT of unprofessional real estate agents working today. Details matter - especially in investment property transaction. Professional presentation, communication, and execution will all factor into your success in acquiring investment properties and with over 10 years of business management experience, you can be sure I’ll check all these boxes. 6) Referral Networks. You need a great team in place to be a successful real estate investor. In addition to an agent who is an Investment Property Specialist, you will need a network of competent closing attorneys, lenders, contractors, CPA’s, property managers, home inspectors and much more. I have experience working with all of these professionals and can help you put this team in place. 7) ARV’s. One of the most important factors in determining whether or not you should buy a property is what it is actually worth now and what it could be worth if you improved it somehow. What professionals know the market better than anyone? Real estate agents! You can have a property appraised at a certain price, but that does not means a consumer will pay that price. Lord knows you shouldn’t trust a wholesalers opinion of ARV. And in Atlanta, a lot can change from one street to the next, so if you’re using comps even 0.5 miles away, you’re not making an accurate estimate. As an I.P.S., I will show you what has sold within 0.25 miles of the property in the last 180 days. By comparing your property to these homes, we can determine a realistic picture of what the property is worth in its current state and what the “market top” is for that home should you make certain improvements. As you can see - all agents are not created equal! Less than 5% of active agents have been involved in the purchase or sale of an investment property. Investment property transactions represent over 65% of my business. Let me help you accomplish your dreams through the real estate investment niche!
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