Ultimate Direct Mail Campaign

8 Replies

Okay, well its ultimate to me! BP, I need your honest opinion about this campaign. I'm pretty stoked! Here it is:

Term: 12 months

Where: Arizona and Texas

Type: "Handwritten" letters (Handwritten font, all from a commercial printer) and postcards

Quantity of Lists: 8

(4 lists monthly for 7 months then another 4 lists monthly for 7 months)

Quantity of Mail Pieces Monthly: 4,000

Quantity per List: 

List 1: 1,500

List 2: 1,500

List 3: 500

List 4: 500

Mailing Strategy: Mail to 4,000 sellers monthly starting January 2015. 

January: Letters

February: Postcards

March: Letters

April: Postcards

May: Letters

June: Postcards 

***New List***

July: Letters

August: Postcards

September: Letters

October: Postcards

November: Letters

December: Postcards

List Types:

1. 65+ years, 60-100% equity, SFR, 3-5 bedroom, 1300-2400 Sq. Ft., 10 years+ ownership, no Trust, no Corp.

2. Absentee owner, 60-100% equity, SFR, 3-5 bedroom, 1300-2400 Sq. Ft., 10 years+ ownership, no Trust, no Corp.

3. Balloon payment due, 60-100% equity, SFR, 3-5 bedroom, 1300-2400 Sq. Ft., 10 years+ ownership, no Trust, no Corp.

4. Mortgage late, 60-100% equity, SFR, 3-5 bedroom, 1300-2400 Sq. Ft., 10 years+ ownership, no Trust, no Corp.

Medium live cash deals logo 4x 100Andrew LeBaron, Live Cash Deals | [email protected] | 4809809022 | http://trustedcashoffer.com

@Andrew LeBaron  

Hi Andrew, this generally looks like a good plan.  Some additional inputs to consider:

1) Instead of losing the connection or momentum with the first list, you instead may want to start with List 1, then send another to List 1 the next month, then start on List 2 for 2 months and then afterwards alternate between List 1 and List 2.  Otherwise, you may completely miss a window of opportunity for List 1 if the decision point of someone in List 1 occurs in the second 6 month period.

2) Why exclude corporations and trusts?  There are a lot of mom and pop operations corporations / LLCs out there, and this may limit your access to true disgruntled landlords.  The existence of a small legal entity on their ownership may have little effect on their life situation which would make them interested to call you.

Good luck!

Best Regards,

Scott Price

Medium bonvolo logoScott Price, Bonvolo Real Estate Investments | [email protected] | http://www.Bonvolo.com

Just to clarify: when I was referring to "List 1" and "List 2" I was referring to the first overall grouping of 4,000 (List 1) and the second New List (List 2), not the Lists 1, 2, 3, and 4 that were described.  :-)

Best Regards,

Scott Price

Medium bonvolo logoScott Price, Bonvolo Real Estate Investments | [email protected] | http://www.Bonvolo.com

Hi @Andrew LeBaron  

Seems like a great strategy. Will love to know how things turn out. 

Best of luck!

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