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Patrick M.
  • Wisconsin
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Rental Price Psyschology

Patrick M.
  • Wisconsin
Posted Jun 25 2019, 08:31

I am nearing completion of renovating my first rental and have the number of $2000 in my head for the my initial listing price.  I am doing this for a few reasons.

1. My SFH will be the best available in my market (good school district strong middle/upper middle class)

-new kitchen, redone hardwood, 4bd 2.4 ba

2.  Comps have ranged from $1800-$2000 for comparable properties. 

3.  I'd rather start high and work down in $25 increments than sell myself short 

What I think will happen:  Although I think $2000 is a fair price I believe there is a psychological resistance to that even round and perhaps large number.  The reactions I've gotten from people when I'm discussing my plans have been a 50/50 mix of  yes you'll get that easy or wow that seems high. 

While I'm hoping to receive $2000 I believe the $25 drop to $1975 will generate a lot more interest.  

Any thoughts?