Marketing Suggestions for newbie
I am a new investor still learning and looking for my first deal. I started a direct mail marketing campaign about 8 months ago. My leads have been coming from driving for dollars and lists I have purchased. The lists I have purchased are for targeted areas with absentee owners and another list with high equity percentages. All together I am mailing about 700 post cards to leads every 30 days. As of yet I have not received any contact back from any of them. I know it takes time to find leads but by now I expected to get some type of response even it its just someone telling me remove them from the list. I provided them 3 ways to contact, phone, email, and a form on my website. The phone goes to a google voice number that goes directly to my cell and there aren't even any missed calls. Am I just being impatient or should I have heard something back my now? I was considering changing my mail piece but not sure if its to early to really tell if its working. How long do you guys give a mailing piece before you decide to change it. I have attached my post card for your review. I appreciate any feedback, tips, or suggestions. Thank you all very much in advance for your help. I have learned so much from this site.
Hey @Brian Dailey You should be getting something back. I would make sure to call the google voice number and test that it is working properly. Have you been getting postcards returned to you if they are undeliverable? That is another indicator of when mail is hitting and is also gives you the opportunity to scrub your list.
I am happy to go over this more with you feel free to message me.
Cheers!
@Brian Dailey definitely call your own google number and check on it, there is a default setting that requires the person to say who they are prior to the phone ringing. That default setting has a good probability of screening calls.
I call the google voice number at least once a week to make sure everything is working properly. I also test the submission form on my website at the same time to verify that it is working. I do receive cards back that are undeliverable and either scrub those off the list or dig deaper for an alternative address. Thanks everyone for the suggestions so far.