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Real Estate Agent

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Max Williams
  • Richmond, VA
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27
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How do you address disclosure in your (non-brokerage) Yellow Letters ?

Max Williams
  • Richmond, VA
Posted Feb 4 2013, 16:09

Hello BP Real Estate Pros,

I am considering a Yellow Letter campaign (for personal fix & flip investing, not brokerage) but don't want to kill the effectiveness of the "guy next door" feel with the required disclosure of my licensed status. How have you addressed this (your letter verbage) if you have ever used Yellow Letters for personal investing? Did you find your approach effective ?

Some sellers may feel more comfortable working with a licensed pro since it reduces the potential in their mind of someone being a "fly by night" scammer. I imagine disclosure could be used to stress that "I know what I am doing and have a license to protect" in the letter.

Your thoughts?

Thanks
MAX

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