What are some good strategies for growing a social media base for real estate? I am an agent in Austin, Texas and would love to hear your hacks! I primarily use Facebook and Instagram.
I would suggest a few things.
Posting weekly videos explaining parts of the process.
Partner up with a lender and do a video series on mortgage questions.
Also and most agents hate this one but call on FSBOs and instead of pitching them to use to sell their home ask them if they are willing to pay a commission if you bring them a buyer. Then ask them if you can market their property to your network. Most are willing to offer a commission if you bring a buyer and this also give you more material to market to your network as well as capture leads from people that may not like that home but may want to look at other homes and don't already have an agent.
Best of luck!
This is a great question; I don't actively market myself (I work too much as it is), but I am always looking for ways to better market my clients and their deals. I'll be following this thread.
2 posts a day (Instagram/FB)
One post a day on non-business page
One blog per week
Two you tube videos
Keep that up for six months then move to webinars instead of blogging and videos
I'm not an investor yet but I have been in corporate marketing for close to a decade. I think that posting a couple of times a week, with relevant tips or even ideas that would be helpful to your clients. On top of that hire someone who can help you get a blog going and get you some PR. Get yourself visible in publications so that you can claim it on Social Media. Choose a platform or two and be visible there consistently. Let me know if I can help further.
@Jacob being consistent. It comes down to keeping at it daily and building relationships. FB has a lot to do with the algorithms and what you post.
@Shawn Mcenteer Thank you so much! I try to stay as consistent as possible but it is challenging to gain traction!
@Michael Glist This is very helpful! I never thought about advertising FSBOs on my page but that is clever!
@Johnny Quilenderino Thank you so much! Is this the structure you follow?
@Jacob O'Connor working in a digital marketing business. I tell my clients. It's about hashtags (#), locations (@) and tagging and sharing hot posts to up your chances to get likes and shares. You have to post daily. Monday through Friday. And mix it up with videos. Even if it's not yours, share a video you like with your comment.
@Jacob O'Connor oh I forgot. Respond to people and like their comments and respond to their comments.
@Jay Elaine Slaydon thank you so much!! I think I need to utilize other people’s videos more ..
@Jacob O'Connor also if you are a million dollar producer. I would recommend a serious methodology.