Marketing to attract new home owners to park with vacancy
Hi,
I'm brainstorming with a family member who is part owner of a mobile home park in Ohio that has about 100 lots. The park is the nicest one in the area, we just need to fill the empty lots. We've thought about about direct mailing residents at other parts advertising an incentive to move, it just seems a bit unethical or in bad taste if nothing else. Poaching tenants feels wrong, what do you think? We have good relationships with other local park owners and wouldn't want to damage their business just for our gain. We have a dealer we refer new buyers to, but we just don't get enough calls on them. When they do call and find out the new home payment and lot rent combined would be a nice mortgage payment, they often lose interest. Most of the tenants have been there for a decade or more and the population is aging. We really need to start filling these empty lots to avoid getting behind the ball. We've done some lease to owns in the past but are trying to get more owners in, not more rental homes.
So, does anyone else have strategies to attract owners that's worked well?
Thanks for any ideas!