Just wondering if anyone has any interesting KPI's for lead gen that they have found interesting that they would have not likely thought of without trying different things. Obviously I know the big ones, Direct mail, cold calls, post cards etc. I have not done much social media marketing though. Has anyone found social media to be a good source for lead gen or any other type of unique avenue for lead generation? Would be interested to hear in any unique ideas anyone has stumbled upon through trial and error.
My own website really is - I have an intake form there that gets a lot of traction. It's not hard to learn SEO and optimize your site etc. Social media is good too if you do content in the right way and bring value.
Thanks Justin, I will work on our website some more! I appreciate the input!