How to find and Evaluate Secondary Markets

[Kimberly Kesterke]

What is your criteria to evaluate secondary markets?  

For me- its the following: 

Population 150,000 + 

3-5 Industries in the town/city

Rent to Own Ratio of 40% or higher 

I have more criteria- but want to hear what else you look for? 

[Taylor L.]

I always like to include trends in these analyses. Which way is the population trending? Same with industry and employment. I want to see trends that are all headed in the right direction.