To all my REA's out there, two of my friends who are realtors are debating whether or not to advertise on TV. One sees at as a massive opportunity to market to the masses and get as many cold calls as she can. My other friend who is her business partner, has built his reputation on word of mouth and has been successful. He doesn't feel the type of clients they will get from the TV commercial will fit their luxury type of branding. What should they do???