Realtor Marketing for New Portfolio Investors

3 Replies

My question is likely geared towards RE agents and Realtors however I selected the "General" forum because I didn't want to limit who would be able to offer insight on this one.

I am kicking off an "Investor Marketing" campaign looking for both local and nationwide investors looking to work in the Pittsburgh area. One of the avenues I am exploring is marketing to potential new investors that were always nervous or have misconceptions about real estate investing. I'll be starting a niche-specific Meet-Up that pretty much focuses on open dialog about investing (fears, concerns, why they haven't started). I was wondering if anyone has any general insight about what kind of objections I may face.

I plan to market to small business owners (typically 5 employees or fewer; think beauty salons and convenience store owners just to name a few).  As an investor-friendly agent I am in the best position to help guide newbies in the right direction.

Thanks man. That's a great idea. I also plan to do a "tour" of some of the smaller local community banks, credit unions, and financial institutions in my area to build rapport with more lenders and try to get some REO listings as well.

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