Realtor Marketing for New Portfolio Investors

3 Replies

My question is likely geared towards RE agents and Realtors however I selected the "General" forum because I didn't want to limit who would be able to offer insight on this one.

I am kicking off an "Investor Marketing" campaign looking for both local and nationwide investors looking to work in the Pittsburgh area. One of the avenues I am exploring is marketing to potential new investors that were always nervous or have misconceptions about real estate investing. I'll be starting a niche-specific Meet-Up that pretty much focuses on open dialog about investing (fears, concerns, why they haven't started). I was wondering if anyone has any general insight about what kind of objections I may face.

I plan to market to small business owners (typically 5 employees or fewer; think beauty salons and convenience store owners just to name a few).  As an investor-friendly agent I am in the best position to help guide newbies in the right direction.

@Anthony Ogletree

You have a great plan of starting a meet up group in your area. I see you have a pro account. You can advertise there and on good luck. Make sure you build a relationship with an investor friendly lender that can help you.

Thanks man. That's a great idea. I also plan to do a "tour" of some of the smaller local community banks, credit unions, and financial institutions in my area to build rapport with more lenders and try to get some REO listings as well.


Your plan looks good to me. It is well thought out. You have picked a very profitable niche.

Good luck and keep us updated.

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