Direct Mail Tip: August 2nd
By Hey BP!
Direct Mail Tip: Use Tracking Numbers!
By tracking responses with phone numbers, you can find out which lead lists is performing best!
A tracking number is a unique phone number assigned to a specific list type. This method allows you to track results and gauge the success of your lists.
For example if you assign the number 978-269-1234 to your absentee list, and 978-269-5678 to your probate list and all of the responses are coming from the probate number, then you know that you should be investing more of your money and time to that list!
If you have any questions give us a call at 978-269-0245
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