How are you setting yourself apart on Airbnb?

[KiKi Wood]

Hi all!

My fiancé and I run an Airbnb property management business in Indianapolis, and manage 23 properties! We do design/setup for most of our properties, but I wanted to know what you're doing to set your STR apart without breaking the bank? Amenities, design styles/options, etc. I love to learn how to make our STRs better!

[John Underwood]

First by being on Vrbo where most of my bookings come from.

Then top notch property in a fantastic location with great views.

Followed up by a clean house that gets rave reviews as the cleanest vacation rental they have ever stayed out.

Then fantastic customer service above what they are used to.

[Michael Baum]

+1 with @John Underwood. Having a great place for families to stay and have a good time on the lake as been our mantra. Clean as a whistle with a ton of stuff. A fully stocked kitchen, a great grill, plenty of games to play when it rains etc.

All 5 star reviews tell the tale.

Not every STR needs to have gimmicky things to stand out.

[Leslie Anne Morris]

I’ve been doing themes. I have a whiskey themed cabin and just remodeled a house in Pigeon Forge to be Dolly Parton themed. It definitely stands out. 

[KiKi Wood]

Quote from @Leslie Anne Morris:

I’ve been doing themes. I have a whiskey themed cabin and just remodeled a house in Pigeon Forge to be Dolly Parton themed. It definitely stands out. 

 I love this idea!!! We have done color themes, and Indy 500 themes, but never really anything else. 

[KiKi Wood]

Quote from @Michael Baum:

+1 with @John Underwood. Having a great place for families to stay and have a good time on the lake as been our mantra. Clean as a whistle with a ton of stuff. A fully stocked kitchen, a great grill, plenty of games to play when it rains etc.

All 5 star reviews tell the tale.

Not every STR needs to have gimmicky things to stand out.

 Thanks, Michael! We definitely try to stock up on the necessities, but I will make sure to get the extras!

[KiKi Wood]

Quote from @John Underwood:

First by being on Vrbo where most of my bookings come from.

Then top notch property in a fantastic location with great views.

Followed up by a clean house that gets rave reviews as the cleanest vacation rental they have ever stayed out.

Then fantastic customer service above what they are used to.

 Thanks, John! Great advice. 

[Randy Dubiskas]

We have an 8-inch reflector telescope that has intrigued visitors.

[Brooklyn McCarty]

Good communication and a clean property will get you really far! 

In addition to that, see what your neighbors are doing. Could you add a hot tub? Coffee bar? Really cool outdoor space?  

[Mark Jones]

Themed decor will help them remember your property when they are viewing a bunch on Air BNB.  Also, anything that is unique about the property.  Is it an old farm house or have something unique with the architecture?  anything that will help prospective tenants remember it over the other homes in the search will help.