Direct Mail List Criteria

3 Replies

Should i include bedrooms as a filter on my new direct mail list? When i have no bedroom filter, i get about 6000 results for my geographic selections, but once i adjust it to 3-10 bedrooms it sinks to 1200 results.

Thoughts?

@Trevon Peracca The better defined your list is, the better quality of leads you will have coming in. But ultimately it depends on your goals. How many pieces are you looking to send out and how often? Narrowing it to # of bedrooms is a good idea. Personally, I don't care for 2 bedrooms. They are hard to sell and hard to rent. But again, it depends on your goals. Are you looking for properties for your personal portfolio or to wholesale to other investors?

Hope this helps.

Sincerely,

E. Harris

Originally posted by @Eric H. :

@Trevon Peracca The better defined your list is, the better quality of leads you will have coming in. But ultimately it depends on your goals. How many pieces are you looking to send out and how often? Narrowing it to # of bedrooms is a good idea. Personally, I don't care for 2 bedrooms. They are hard to sell and hard to rent. But again, it depends on your goals. Are you looking for properties for your personal portfolio or to wholesale to other investors?

Hope this helps.

Sincerely,

E. Harris

 Thank you for your input, it would be for wholesale deals. I am looking to send about 1000 per month so I think you answered my question for me. 

All depends on what your going after. For example I usually go for SFM in area's I'm looking to either wholesale or rehab. So in that case I always use a filter for 2+ bedrooms. You have to narrow down your search otherwise you will get everything in that zip code.