Innovative Strategies

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Francisco Lopez
  • Belvidere, IL
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Any advise on direct mailing?

Francisco Lopez
  • Belvidere, IL
Posted Aug 6 2019, 16:21

Need advise on direct marketing. I have sent a couple hundred letters ( precision targeted for seniors ready to retire). I have received a ton of calls but most of them (about 80%) call me after they’ve put the house for sale on the mls using a broker. They say “our house you’re interested in is for sale now” “you can contact the realtor helping us out”. Am I doing something wrong? Am I not using the right wording in my letters?

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