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Padric Lynch
  • Rental Property Investor
  • Craven County, NC
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146
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Anchoring Via Sale Price

Padric Lynch
  • Rental Property Investor
  • Craven County, NC
Posted Apr 27 2018, 08:59

"During decision making, anchoring occurs when individuals use an initial piece of information to make subsequent judgments." Anchoring is a cognitive bias that can be very unconscious when making a decision.  Many times this anchor can be a sales price. This is hard to see past at times because its usually the first piece of information you see when evaluating a property. Your analysis should really be independent of the influence a sales price may have. Offer what you think the property is worth.

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