Does direct mail work in Allentown, PA?
I just sent out my first direct mail campaign to Allentown PA. I did receive calls, but most of the calls I would deem unqualified due to the home owners price expectations, equity, etc...
Has anyone ran a successful direct mail campaign in Allentown, PA? Any tips you'll can share if so? For those of you, outside of Allentown, any tips around running a successful direct mail campaign in this kind of demographic?