I am currently in the middle of my first mailing/postcard campaign (postcards) as well as mailing foreclosures (personalized form letter printed from home) and driving for dollars (same contact as foreclosures). I hate being idle and waiting to hear back, if I ever do, and want to reach out with another form of contact. Cold calling has never really bothered me and was a heavy part of my job in my 20's but with changing times I didn't know if texting first would be better.
Does anyone have any suggestions or advice for the DFW area (or any area really) on the best way to follow up on lists that have been mailed? I would love to hear any successful methods you have undertaken in regards to follow up with direct mail. I am not a wholesaler, I am just looking to buy a couple of flips and buy and holds.
There’s so many ways to market. All of them are successful if you know what you’re doing. Rather than venture into cold calling and texting keep hitting them with direct mail. If you get an answer on the first mailing it’s a miracle. Consistency is key. Just like anything with real estate it’s all a numbers game. Mail to them enough times you’ll get somebody interested and don’t stop until it works. Track your Key Performance Indicators (KPIs) to see what’s working and what isn’t. Use the same mailing cards. This way they get familiar to who you are. They should know you’re consistently making an effort and not just one of the other 10 people sending them direct mail trying to buy their house. Add a personal message or picture of your family to relate to them emotionally. Just like you said you’re not a wholesaler or a wholesaling business. Use that to your advantage.