Dallas Ft.Worth Direct Mail LOW??
Hello,
I bumped into a lady today and she said she runs an REICLUB in DFW. I asked her what her response rate is for direct mail. She said that if she does a 1,000 postcards she would get maybe 2-3 calls.
Those numbers don't sound right to me! I would expect the traditional 1-2% or 10-20 calls.
Is direct mail still working in the DFW market or has it become so over saturated with mailers that the response rate is very low?
Thank You!