Best Marketing Campaign Management Software?

[Kevin Fox]

Hello Everyone

I was hoping to get input on your experiences with marketing campaign management softwares. Specifically, I am in need of something for direct mail and email campaigns (although I am not opposed to using a different management software for each, if the results are markedly better).

Ideally, I would like to find a system that helps automate, organize, and analyze the various campaigns my company runs, with a boost in conversion rate being the ultimate end goal. If you could share any experiences (good or bad) that you have had with such softwares/platforms, it would be greatly appreciated.

Thanks!