Yellow Letter Marketing...???

4 Replies

Hey everybody, I'm thinking about doing some yellow letter marketing... Who should I target and what ways should I go about getting addresses... Expired listings? Tax records? Or driving? Thank you for any advise or comments, have a blessed week!

All of the above. I have never been a big fan of the yellow letter marketing. I have had good success with using professional letterhead. Not to say the yellow letters will not work, I have never tried. Good luck and I hope it works in your target market.

@Samuel Fuoco  I would recommend you read as much about yellow letter marketing as you can from the blog and forum post and listen to the @Jerry Puckett  and @Michael Quarles  podcast. Between all those resources you are guaranteed to get a solid idea on whether or not you should use yellow letters. Very best of luck in deciding.

thank you @Carey Edmund, I will definitely check those out. Have a great week

Well for Lease Option Assignments and Sandwich Lease Options, as well as Wraps and Sub2 Low Equity Deals, I like this approach.

Free Marketing

  • Expireds - The Best
  • Listed Houses
  • Landlords
  • FSBOs
  • We Buy Houses Companies

I use a cover letter and say (for expireds)

  • Sorry you tried to sell with an agent recently
  • A little known solution is called Lease to Own
  • Enclosed are some articles about lease to own

(DO NOT USE ALL OF THEM!!)

http://www.nolo.com/legal-encyclopedia/tax-benefit...

http://www.realtor.org/topics/seller-financing/the...

http://www.realtor.org/topics/seller-financing/bac...

http://www.realtor.org/topics/dodd-frank-wall-stre...

http://www.realtor.org/topics/seller-financing/the...

http://articles.latimes.com/2001/sep/16/realestate...

http://www.cnbc.com/id/100391884#.

http://money.cnn.com/2009/06/02/real_estate/rent_t...

http://www.washingtonpost.com/wp-dyn/content/artic...

http://www.realtor.com/advice/how-to-arrange-a-ren...

http://www.realtor.com/advice/how-to-arrange-a-ren...

http://www.realtor.com/advice/renting-your-way-to-...

http://www.realtor.org/field-guides/field-guide-to...

http://www.realtor.org/field-guides

Paid Marketing

  • Postcards
  • Zip Letters
  • Yellow Letters

@Jerry Puckett   @Michael Quarles @Dev Horn all are experienced marketers for motivated sellers.  They are sweet nice guys too.

Create Lasting Wealth Through Real Estate

Join the millions of people achieving financial freedom through the power of real estate investing

Start here