How to structure a rent to own contract?

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I have been building some 3/2s for turnkey near Charlotte, NC and had a renter approach me about a rent to own. What are the positives and negatives about doing this and what is the best way to structure a contract?

Pros of a rent-to-own:  tenant/buyer rather than a traditional tenant;  non-refundable option money upfront; generally a top-of-the-market selling price; you pay no realtor fees.
Cons:  tenant/buyer or not, you're still a landlord and for some owners that can be uncomfortable; if you need to cash out you'll have to wait a year or more; not a guaranteed sale.