I found a neighborhood I really like and want to maximize it.

16 Replies

I found a neighborhood that I want to buy more in. It is a small 3-4 street grouping. I want to purchase more in this neighborhood. What is the best way to advertise to locals that I am buying in their area? Door to door talking to individuals? Door hangers? Mail? Normally I would just add them to my yellow letter campaign. But If I want a better conversion/response what is the ideal method? The tips you guys give here will be applied to two different neighborhoods. On the property I own I think placing a banner sign could help. Not your bandit signs but more of a professional sign. 

I did this, and after I closed my first deal and the seller was happy I asked her to introduce me to people. They trusted her, and didnt know me. I gave her 250 for each deal we closed. I got 3 deals in 2 years. 

Go door to door and get involved in the neighborhood. Attend church if if theres one with in walking distance.  If they don't have a block party organize one. be creative

Hi @Ryan Dossey  . I'd have voted twice if I could have.

Definitely a sign in the yard of the house you own. Make it big and use a vanity number if possible. And maybe even set up a microsite for this neighborhood with an easy to remember URL.

If we're just talking a few blocks, I'd recommend a door hanger, but not the typical kind, not at first. I'd say something closer to a Post It note.

And yes, send them mail too.

@Jeremy Tillotson  great advice. Unfortunately the homes are from a trust and have been vacant for quite some time. @Jerry Puckett  I like the post it note idea. We are literally talking 2 or 3 blocks at most so that would be easy. Where would be the best place to leave that? Front door? Mailbox?

Hi Ryan:

One of my favorite strategies is to target neighborhoods. 

I don't go door to door because I hate it when someone knocks on my door, although a lot of investors say it works, so that one's up to you.

I send letters -- "We're interested in purchasing a home in your area, so if you know anyone thinking of selling, please pass my information along." Those letters travel to family and workplace so be prepared! Also, after I purchase a house in the neighborhood I send letters to all the homes saying "I just bought your neighbors house." I include photos and give them the opportunity to get paid to "pick your neighbor". Also, "I'll be having open house on (this) day and I'd love to show you what we've done to the place." Not only do neighbors show up with referrals, they also say, "can you buy my house??" Sweet.

I post my flyers and/or business cards at surrounding coffee shops, cafes, post offices, libraries, anywhere that will let me. I want the residents to see me over and over.

And, I'll write for the neighborhood newsletter if they have one. I've had my marketing in newsletters in more than one neighborhood and have never been charged.

Point is, you want to be seen again and again so they begin to know you as credible. It's great when they see your for sale sign go up, then your sold sign go up, multiple times in their area. You quickly become the go-to guy.

Here's wishing you tremendous success!

Originally posted by @Ryan D.:

 Where would be the best place to leave that? Front door? Mailbox?

 Easiest at the mail box, but I'm squeamish about getting near anyone's mail box with something that is not postage paid. Under US law, home mailboxes (even though they're purchased by the homeowner) are technically property of the USPS, and it's actually against the law to put anything other than US mail with proper postage in a mailbox.  

So I'd have to recommend the front door.

I remember now about the Trust....is there no one from the family still familiar with the neighborhood?

Originally posted by @Karen Rittenhouse :

Also, after I purchase a house in the neighborhood I send letters to all the homes saying "I just bought your neighbors house." 

Point is, you want to be seen again and again so they begin to know you as credible.....You quickly become the go-to guy.

 All very true and Great Stuff Karen!!

Karen as I get these homes rehabbed I am definitely going to do that. Thank you very much. 

Nope one house has sat vacant. The other one had a tenant that moved out. I'm thinking the large post it notes with a handwritten little note could do the trick. Maybe staple my card to them. 

@Ryan Dossey  

We have done that with our student rentals.  We targeted a street in the second third of Universityville - just far enough from campus to be outside the silly, destructive, party-now-study-later zone.  We presently have three properties (of 18) with two more under option and one in negotiations on that one street.

The lady across the street from our first property has lived on the street for 40 years and knows everybody's goings-ons. She has been immensely helpful letting us know which owner occupied houses would be coming available shortly and advising us when our tenants were being ... well, students.  

 We immediately started ploughing her driveway and having her lawn mowed by our folks.  We then guaranteed her that she will be able to sell her home when she decides to move and placed an option.   She provided the introductions for one of the two other properties we purchased on the street and for the other option we have.

@Roy N.  Glad to know I'm not the only one who thinks like this! Thanks for the "success story". 

Man, great info! I'd really love to buy another house on the dead end street where one of my rentals (formerly primary residence) is. I've mentioned it to a few neighbors, but not much luck so far.

@Karen Rittenhouse  that was pure gold!!

I personally befriend the neighborhood watch leader. I hired them to do random odd jobs and the like around the property. (Digging those deep holes for new bushes, etc). This gives the leader more pride and a sense of responsibility for the property since they helped make it pretty. I loaded him up with cards and told him to keep us posted on any houses that are vacant. 

This past weekend, I bought him lunch and we went driving around the neighborhood and he pointed out all the "trouble" houses and vacant ones. Some of them are still maintained by the owners so there's no way I would have identified them driving for dollars. 

Way to go @Richelle T. !

Along those lines, the mailman is a HUGE source of help. Our mailman brings me leads all the time for the same reason - he knows things about the neighborhood LONG before anyone else knows there's a problem. And he usually knows who actually owns the properties!

Originally posted by @Karen Rittenhouse :

Way to go @Richelle T. !

Along those lines, the mailman is a HUGE source of help. Our mailman brings me leads all the time for the same reason - he knows things about the neighborhood LONG before anyone else knows there's a problem. And he usually knows who actually owns the properties!

Absolutely!  Postal carriers are definitely our best bird-dogs as well.

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