Length of time between direct mail letters ?

4 Replies

I have started a “driving for dollars” strategy. I built a spreadsheet to keep track of everything including when I mailed out my first round of letters. How long do I wait to send out a second letter? Thanks in advance.

You'll get different answers. I know someone that is a direct-mail expert that has been doing it for decades. She recommends sending them every two weeks for two months, then monthly for three months, then quarterly after that.

I don't know that there's a perfect answer, but I know she takes home over $1 million every year, consistently.

Originally posted by @Michael Previtera :

@Nathan G. Wow! That seems like a lot but who am I to argue with someone that makes a million dollars a year doing that. I will up my schedule because of what you said and go with something around once a month.

The bigger issue is consistency. Most people try direct mail for 3-6 months, don't get good results, so they give up. Talk to anyone that's done it successfully and they'll tell you it's important to keep mailing, no matter what. I heard one guy on BP talk about sending out a mailer one time and then he didn't hear from the owner until two years later. The guy had stuffed the mailer in a drawer and then found it as he was packing to move.

Consistency is key!

 

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