What is the best direct mail for over age 65, high equity, owner occupants?

[John Horner]

In the past all of my direct mail has been to high equity Absentee Owners. I started with yellow letters but found that Postcards really work best to reduce tire kickers and promote motivation.

I am trying a new list and I'd like your opinion on what is the best form of direct mail.

I have a list of 1800 owner occupants, age 65 and over, 70% equity or more and only in the prime zips.

I am thinking because of the higher end area that a typed letter is best, but what is the best message for this group?

Thanks all!