What's the best segment to target with direct mail for deals to wholesale?
I'm getting ready to put together my first direct mail marketing campaign, and I'm wondering what sector you guys have had the best experience marketing to.
I'm currently looking to find properties that I can wholesale. Would you market to absentee owners? High equity owners? Foreclosures? all of the above? Something completely different? I've only got a small budget starting out that I can commit to for any length of time, so I want to target a segment that will give me a decent shot at getting a deal or two out of it. Then I can reinvest that money and contiually grow and expand the campaign.