Starting a Yellow Letter Campaign Advice "
Starting a yellow letter campaign. Any Input Advice Appreciated.
I bought a list of homeowners off listsource with the following parameters. I think Sean Terry said this was close to the best parameters for getting a good response.
City of my choice
Total Assessed Value 0 to $100,000
Property TypeResidential: SFR
Length of Residence10+ Years
(Household) Age65+ Years
ADDRESS-COMPLETENESS Mailing and Property address Complete
CORPORATE-OWNED Exclude
I got 327 from the above criteria for $57. I plan to mail to 100 at first. 49 cents a stamp. Total damage about $107. $107 isn't that much money unless you don't have $107.
I plan to write everything in red pen and I almost failed penmanship growing up - so my writing isn't too good.
Envelope:
My Home Return address - I have some return address stickers laying around I plan to use.
Write their address in red pen.
What color envelope? Invitation A6?
What stamp should I use? Spiderman to American flag?
Letter:
I plan on using lined legal paper.
Says:
Dear X,
I would like to $buy$ your house at 123 main street.
Please call me,
Kirk
Google phone number that includes my local area code.