Direct Mail Frequency/Duration
4 Replies
Jacob Boesen
from Smyrna, Georgia
posted about 4 years ago
As a new member of BP I recently discovered the BP Podcast I decided to start from the beginning and I really enjoyed episode 12 with Sharon Vornholt (side note to Josh Dorkin and Brandon Turner, I enjoy all of them!). I like the idea of being persistent with direct mailings. My question is what is the best number of direct mailings to send to someone and how frequently? I'm sure like every question in real estate the answer is "it depends" haha but if anyone could share what works best for them it would be a big help!
Thank you,
Brandon Turner
Investor from Montesano, WA
replied about 4 years ago
Hey @Jacob Boesen thanks so much! Glad you are enjoying it. There are a few podcast episodes with direct mailers, so be sure to listen to those also, but yeah - the one with @Sharon Vornholt was awesome!
Anyway, I thought I would bump your thread a bit! I'm sure @Michael Quarles or @Jerry Puckett would have some insight also :)
Sharon Vornholt
from Goshen, KY
replied about 4 years ago
Jacob -
I would recommend that you get a list that is the size you can mail to every month; that is the key; mail to them monthly until one of 3 things happen;
- You buy the house
- Someone else buys the house
- Or they are removed from your list for some reason (such as they ask to be removed)
Sharon
PS: @Brandon Turner - thanks for the shout out.
Blake Reynolds
from Salt Lake City, Utah
replied almost 4 years ago
So I just jumped in to this thread looking for some more information on Direct mail frequency. Do you find that the one month interval is the best? I have been curious about mailing once every week or every other week. Just curious to see what your thoughts on that are.
Thanks
Sharon Vornholt
from Goshen, KY
replied almost 4 years ago
Mail once a month Blake. Remember that you will be mailing for a very long time; until you buy the house, someone else buys the house or they are removed from your list for some reason.
Sharon
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