I'm starting a yellow letter campaign this week and was wondering if there's an optimal size envelope to send to people. I'm generating my own leads and targeting certain neighborhoods in Atlanta. This is also a DIY project and my first campaign
@Philip Bashaw I prefer small invitational style envelopes. Something that looks friendly and as if it came from someone you already know.
Thanks Fitzgerald! I was thinking of using the A7 size that holds a 5x7 card.
would not worry to much about envelope size. Normally anything other than white #10. I am testing a blue #10. Stands out pretty well because of the color. Normally I said the 6x9. I like using the larger envelopes because they stick out. Almost 3 inches taller than a normal envelope.
I've had great results with a number 10 white, but of course like Shane said, if it stands out it stands a better chance to be opened. That's your goal. But in the end, just send the letters! There's nothing better than your very own trial and error. What works for you and your market will not work for me and my market and vice versa, or maybe it will, too many variables at stake. Happy investing!
Size and Color Matter
A6 for Size and we are experiencing good results with Blue, Green, Yellow, Purple and Pink over the standard white or beige.
Great questions, @Philip Bashaw . I'm doing the same thing in North Atl area. Let me know how it works out, and I'll do the same.
Thanks for your feedback everybody! Although I'm generating my own leads now, I'm open to investing in a good lead/list service if anyone has had good results with one (or several). Please share!
Also, this is a very interesting story since I live in Atlanta.
I recently purchased a book package from BiggerPockets that had 3 books. One written by Brandon Turner and the other two written by J Scott who lives and invests in the Atlanta market. I had no idea that he lived here when I bought the books! It was a pleasant surprise and I must say that from what I've read so far, it is dead on accurate.
I'm looking forward to a very productive 2015 and I hope everyone else share my optimism
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