What To Say In Direct Mail To Out Of State AO?
The headline must be able to grab the attention of the property owner. The AO could have inherited the property, maybe a 2nd home, or a landlord. One headline that I came up with was..."Who Threw The Rock Through Your Front Window?". I want to think outside the box and use humour to break down their walls. Separation from those big corporations that use a caveman strategy...LOL.