Newbie investor in California getting zero leads - should I market elsewhere?

1 Reply

Hello all, 

I have partnered with another BP person in marketing for absentee owners throughout southern California. We have presumably used the successful techniques as suggested by the various gurus here in BP and elsewhere in a 3 month postcard campaign via Yellow Letters that started in November.

Perhaps I am not patient enough, but as of yet we have had absolutely NO response from this campaign.

You folks are welcome to shoot back with any questions you may have for us, but my questions are:

1. As new investors/entrepreneurs,  are we wasting our time in trying to find wholesale deals in Southern California?

2. If so, I am willing to look into other states even though I have reservations about contracting out of state. What is a good market to target? (I'd prefer the western states, but am not averse to others)

3. If you are successfully wholesaling in California, please share any advice you may have.  

4. I have read in many places that it can take a while (3-6 months) before a marketing campaign can bring in results, but is Zero calls or responses normal in this market?

Hi @David Tankersley marketing in Southern California can be challenging, but I would have to say it will take time until you get a proper deal.  You probably would need to tweak your marketing list and farm areas.

You've indicated you are targeting "Absentee Owners".  What are your criteria for "Absentee Owners" list and how many names do you mail out to per campaign?  Are you spread out on your farm area or are you just targeting a certain general area? Are you targeting anything else besides "Absentee Owners"

I've been marketing here in Southern California for almost a year now and been able to secure 7 wholesale deals on a part time basis.  These deals where possible to the following approach: Driving for Dollars (looking for ugly houses), Door Knocking (owners who are having payment problems), Yellow Letters and Postcards (absentee and owner occupied).

There are deals here in California, but it takes a while til you can get your niche going.

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