The Best Way to Relaunch Vacation Rental Business?

3 Replies

Hello out there!

I work for a Real Estate company in Myrtle Beach, SC. We have a sales, a rental and an HOA department. The owner also used to do vacation rentals, but stopped several years back to focus on sales. There is a huge demand for vacation rental management in Myrtle Beach and our company has decided to get back into it. I'm looking for advice on finding investors interested in having their properties managed- where to advertise, what services to provide, pricing to make us competitive for new business, etc....Thanks in advance!

@Dina Fantegrossi  Very simple answer to this question. Put a ad in the paper for a house for sale at 50% discount. Then just wait for the phone to ring from tons of investors. 

Plus you can use Facebook ads to target down your list to a certain area and try to market to the investors there. Facebook will work a lot better than the newspaper.

@Antonio Coleman   I'm so excited to have a response from you!  I have been reading all your blog posts and taking copious notes!  We are re-doing our website and I plan to follow your advice this time around.  We are currently running Facebook ads for sales leads and having great results, so I like the idea of using that for vacation rentals also.  As far as the newspaper ad, what angle would you recommend we take on the wording in order to make sure we get serious investors, not just unqualified home buyers looking for a deal?  What should we say regarding the home for 50% off when they call about it?  I don't want to come off like I'm doing a "bait and switch".  Thanks so much for your help!  I'm a big fan!!

Well, honestly there is no way to get the true buyers to call you. It really just comes down to just taking action and filtering through the tire kickers. 

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