scrub mailing lists

6 Replies

I plan on revisiting some old lists that I only hit once. These are years old so what service do you recommend to scrub the list to make sure I get a minimum amount of returns? What are the folks who sell lists using to scrub theirs?

@Bobby R.  List are great, but at the end of the day it all comes down to the marketing. So focus on the contact more than anything if you want higher response rate. 

Originally posted by @Bobby R. :

I plan on revisiting some old lists that I only hit once. These are years old so what service do you recommend to scrub the list to make sure I get a minimum amount of returns? What are the folks who sell lists using to scrub theirs?

@Bobby

One way we're "scrubbing" our lists are taking our "old lists" and having our VA's cross referencing them to see if they've been sold or have transferred within the past year or so.

This is a good question, I know melissadata.com has a service that will do this but there is a cost and I think it requires a PC and excel files. I would love to hear if anyone else knows of another solution.

Depending on the size of your list it might just be worth to just mail them all.  You'll get some kick backs and people will call to get them off your list.  But after that first mailing you'll have a pretty good scrubbed list.

Granted if it's a large list (several thousand) then I'd try to do some level of scrubbing before hand.  It's really which way will save you the most time & money combined.

I know the USPS has a service that will make sure your addresses are at least valid.

@Bob C. mostly purchased thru list source, so they are already in an excel spreadsheet.

@Jimmy T , that's a good idea

Thanks all

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