Direct Mailing Problems

2 Replies

Hi,

I'm looking to start a direct mail marketing campaign but I have a big problem. I live in Australia. To mail to the USA costs between $2 to $3 so it's an expensive way to do it.  I understand there are plenty of DM companies online that I can choose from that can do it much cheaper.   This isn't the problem though.

Supposing I use one of the online DM services based in the US.  I do have a US phone number on Skype on which I talk to realtors, cash buyers etc so callers will only pay the US domestic rates, not international, so that at least is not an obstacle. 

But the issue is that if I get a caller it's most likely going to be when I'm asleep. And having a telephone robot answering these important enquiries is obviously not the most satisfactory solution.

In the absence of any other ideas right now, I guess I need some kind of 3rd party solution. Someone who can take the call and get some details in the first instance, explain that a representative of the company will call back within 24 hours and make a time for the call.  If they can then pass the details to me, I can then do some research and be at least a little bit prepared with a starting point solution for the caller.

Can anyone give me a heads up who can provide a service (without it costing the earth)

OR have a better idea?

Regards,

Russ Swan
Cygnet Trading LLC

@Russ Swan

   You could try a different mouse trap, like a simple call to action that sends your prospect to a very simple web form.

Or you could outsource your inbound calls to a call center. Search google for Outsource Call Center.

Or you could find a local agent in the areas you're mailing and have him/her take the inbounds.

Just remember to get a service contract set up before you start funneling leads to some unknown person, otherwise you've got a pretty good chance of hearing "sorry, nobody ever calls off your ads".

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