Probate Direct Mail.....
I'm getting ready to send some direct mail to a probate list. I was wondering how far back on the list should I start? ie. Should I pick probate cases that are about 6,9 months old? or 1 week old? Does it matter when the case gets settled as to when to send them?
I plan on hitting the same people 4-6 times, how far should I space out the mailings? Thanks for the help! much appreciated.