Response rate for type letters?

3 Replies

I'm wondering what the response rate for professional typed letters are.  Anyone have some numbers? I will be doing a test of typed and yellow letters and I want an idea of what to expect. 

 Also, do you seal the envelope or just tuck in the flap? Does it matter?

We've seen on typed letters 1-3% call back rate. These are quality calls though. Yellow Letters you will get 8-10%. Some customers have said their getting even as high as 15%. These call backs however are going to be a variety of different callers, a good percentage will be quality calls, some will be just curious callers too.  

Originally posted by @James McCoy :

We've seen on typed letters 1-3% call back rate. These are quality calls though. Yellow Letters you will get 8-10%. Some customers have said their getting even as high as 15%. These call backs however are going to be a variety of different callers, a good percentage will be quality calls, some will be just curious callers too.  

 Thanks for responding.  1-3% quality calls is not bad as long as I can put one under contract.  But the more calls I get the better.  

Yes more volume is always best, also tucked letters are better.

We have found it increases open rate due to curiosity. 

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