yellow letter campaign

11 Replies

I had a few questions about yellow letter campaigns that I have been having trouble finding answers to on here about yellow letter campaigns. 

  I have sent out my first full direct marketing campaign through  It has been a run of 1200 yellow letters spaced out 400 per week with the last 400 going out two days ago.  So far from the first 800 letters I havent had one any phone calls as of yet.  I  am targeting absentee owners with equity of 60%+.  It has me wondering if this is normal to have to wait for a few weeks for calls or if I should consider the first two drops a bust and hope better on the third.

  At this rate I feel that postcards will be a more value conscious choice considering my rates so far.  I am planning on contacting all of the 1200 again via postcard in a month, while hitting another list with yellowletters at the same time.

  Anyway how long does it usually take to hear back from a mailing campaign.  I have been targeting the suburbs of philadelphia if there is anyone also in the area. Mainly montgomery county. 

I run a similar campaign here in Austin but get 2-3 calls a week. You should hear something but plan on doing a 6-month campaign before adjusting the strategy since most of your contacts will come after the 5th attempt.

Hi @Marc Oister , if this is your first time hitting this list, a low response would not be uncommon. However you should still receive some response. My guess is that your mail probably has not hit the homes yet. Standard mail typically takes 10-15 days to be delivered, however it can take anywhere from 3-30 days. Hang in there a little longer, and keep us updated.

@Cody Alexander Thats what I was thinking.  Hopefully I hear something soon.  Im just looking for a few responses before I begin my second list.


I would add a couple changes

  • red ink
  • Remove email address
  • Try letter 1
  • Mention your telephone number twice. 

@Michael Quarles  Do you think that at least some have reached the houses yet.  Also would those changes make the difference between no calls at all, and something.

I'm with Cody.  My bet is they haven't hit.  And yes those changes will increase response considerably. 

Planning on sending my second campaign out in about a week so to another list.  So we will see how letter one works. 

@Michael Quarles Do you feel absentee owners with 60%+ equity a good target to stick to.  Planning on going another 750-1000.


2-4 bedrooms

Year built 1978 + unless you are in an old area 

4+ year ownership


stay under median if possible

Hit out of states first then out of city. 

Mix in a percentage of owner occupiers 

I will be compiling that list over the next few days.  Wish me luck.

Im going to be targeting throughout the suburban Philadelphia area in Montgomery and Chester counties so there is a number of older homes.  I will post how the next few days pan out with the old list, and what the second campaign brings in.

How did it go @Marc Oister? We're you able to make the changes and did they work? I'm newer to bigger pockets and amazed at all of this information. 

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