Cold Calling: What has been your successful strategy?

[Scott Rist]

Hey Folks, I am putting together a few new marketing strategies and hoping to see what your success has been with cold calling.

I've done cold calling before and it suits my personality well.  I'm not saying I love it, but I CAN do it.

As with everything I try to do I want to be as effective as possible.  I'm interested in hearing what techniques and strategies you have used.

Who do you target?

Where do you find your leads?

What type of script do you use?  

Have you had any success outsourcing this?  

Any books, articles, blogs that are a MUST read on the subject?

I look forward to hearing what you folks have to say.  

Thanks,

Scott Rist